Tesla has officially signed a five-year lease for a new showroom in Mumbai, India, as part of its strategy to penetrate the Indian electric vehicle (EV) market. The lease was finalized on March 6, 2025, with plans to start showcasing imported models by mid-2025. This move is part of Tesla's effort to cater to the growing demand for sustainable transportation in the region.
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The showroom is strategically located in a high-traffic area, aiming to attract potential customers and enhance brand visibility. According to company representatives, the initial investment for setting up the showroom is estimated to be around ₹150 million (approximately $2 million), which will cover renovations, branding, and initial marketing campaigns. This initiative underscores Tesla's commitment to expanding its international footprint and adapting to local markets.
In response to the news, the Indian government expressed support for Tesla's entry into the market. "We are excited to have Tesla in Mumbai, as it aligns with our goals of promoting electric mobility and reducing carbon emissions," a government spokesperson stated. The showroom is expected to feature Tesla's popular models, including the Model 3 and Model Y, catering to the growing interest in electric vehicles among Indian consumers.
Source: afaqs
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