Tesla is gearing up to launch a new six-seat version of its popular Model Y SUV specifically tailored for the Chinese market, according to recent reports. This move aims to enhance the vehicle's competitiveness against domestic competitors that provide more spacious, multi-row configurations.
Currently, Tesla offers a three-row Model Y in North America, but the Chinese variant is expected to feature a longer and more accommodating design. The updated Model Y, part of the anticipated “Juniper” facelift project, is slated for release in 2025, alongside the new six-seat option.
Since its debut in 2020, the Model Y has achieved remarkable success, becoming the world’s best-selling passenger vehicle last year. However, sales have declined in 2024, prompting Tesla to revitalize its lineup. The "Juniper" facelift will incorporate various enhancements in aesthetics, technology, and overall quality, akin to those seen in the recently updated “Highland” Model 3 sedan.
In China, the competition is fierce, with local automakers offering affordable SUVs equipped with three spacious rows of seats. Reports suggest that the new six-seat Model Y will address this market demand, as the current third row in the U.S. version has been criticized for being cramped. Industry insiders have indicated that the Chinese market expects more legroom; thus, a longer wheelbase may be necessary to satisfy consumer preferences.
Interestingly, if the six-seat Model Y proves successful in China, it could also find a market in other regions, where families might desire additional seating options without the higher price tag associated with the Model X. Tesla's strategic shift to cater to the growing demands of the Chinese automotive market could redefine its global appeal.
Tesla 2024 Model Y news from CARSCOOPS