Tesla is turning to aggressive sales tactics, reintroducing free Supercharging and offering substantial discounts in Europe to stimulate sales in its most challenging market this year.
Tesla’s performance in Europe has been far from stellar. According to EU-EVs, the automaker has delivered around 85,000 fewer vehicles in Europe compared to last year. With ambitious goals for the fourth quarter, Tesla aims to deliver a record-breaking 515,000 vehicles globally. To reach this target, reversing its European slump is crucial.
To entice buyers, Tesla is offering one year of free Supercharging to customers who take delivery of a new vehicle by the end of the quarter. This incentive can be worth anywhere from a few hundred to a few thousand dollars, depending on the frequency of Supercharging use—though most Tesla owners primarily charge at home.
In addition to free charging, Tesla has implemented direct discounts on inventory vehicles in Europe, particularly targeting its key markets. In Germany, which has been especially challenging for Tesla with a 42% drop in sales during the first half of the year, the company is offering significant €6,000 discounts on new Model Y vehicles. This marks one of the deepest discounts Tesla has ever given on new inventory in the region.
These moves are part of Tesla’s broader strategy to regain momentum in Europe and push for a strong finish in Q4. The discounts and free charging offer are expected to make Tesla’s electric vehicles more attractive to European consumers, helping to reverse the sales decline and achieve its global delivery targets.
Tesla 2024news from electrek
